The AI SEO tools market is flooded with expensive wrappers around basic features. The truth is somewhere in the middle — yes, AI SEO tools do a phenomenal job, but the market is flooded with AI apps that promise a lot yet are often simple bots in an expensive wrapper. Choosing the wrong tool burns…
Every technology gets oversold before it gets understood. Generative AI is no exception. The benefit claims range from “saves a few hours a week on drafting” to “will add $4.4 trillion to the global economy annually.” Both of those numbers exist in the same conversation, which should tell you something about how seriously to take…
November 2022. ChatGPT launches. Within five days it had a million users. Most of them had no idea what they were actually using. They just knew it could write things. Good things. Fast. And that felt new in a way that was hard to articulate. Here’s what was actually new — and why it matters…
The generative AI tool landscape in 2026 is exhausting. Every week something new launches. Every month something that was impressive six months ago feels dated. And somewhere between the benchmarks, the blog posts, and the LinkedIn takes, most people are just trying to figure out which tools are actually worth spending time on. I’ve used…
